Social media has proven to the world that it isn’t just a fad that will go away. It isn’t something just for teenagers anymore. As time goes on, it is continuing to expand and reach more and more sections of the market. This means that social media is a necessary tool for business owners. However, […]
Facebook Profile or Fan Page: Which to Use for Your Business
Ever since Facebook launched Fan Pages clear back in 2007, there has been a lot of confusion about whether businesses should use a Fan Page or a Profile to promote themselves. Unfortunately a large number of businesses have chosen a Profile. Hopefully it will be clear to you which is superior for a business after […]
More Trackable Social Media Metrics
Social media marketing has the potential to be highly effective, but it often takes more time than it’s worth for companies who focus on the wrong priorities. Many social media marketers closely monitor followers, retweets and other data, but there are more metrics that are of greater importance that often get ignored. The goal of […]
Tips for Creating Effective Content
Having effective content is a good chunk of social media marketing. If you’re a business, the effort you put into social media should be greater than a normal person. However, content isn’t the only thing you should focus on. In fact, there is a golden ratio of how much you should spend on content. If […]
Social Media Marketing Trends
There are lots of different ways to invest your time in social media marketing. It’s hard to know what to focus your efforts on. Hopefully this blog post helps you know what trends are hottest in social media marketing right now! Investment Investing in social media is a necessity if you really want to promote […]