There is nothing more frustrating than when your well respected company gets overlooked in favor of smaller, savvier brands. It happens all the time. The question is why are these smaller brands outperforming other companies with more experience?
The Golden Ratio
Based on a number of reports, most companies are going about social media branding totally backwards. They spend the most (about 80%) on content, and the rest of their resources (20%) on promotion and distribution. These companies are not utilizing the “golden ratio.” The golden ratio is that around 20% should go to content development and about 80% should go to content promotion and distribution. The experienced team at iBoom Media knows how to make sure your messages get heard.
Moving towards an understanding of how to manage the social media branding and presence of your company requires you to know some important facts.
Every single day in social media:
- Facebook has more than 4 BILLION “shares”
- People upload around 45 million photos to Instagram and Flickr
- There are about .5 million new WordPress entries created
So if you are doing social media branding the wrong way, you may be wondering why you are left empty-handed after focusing on great content? Why is there no interest in your content? Why are you not getting any shares? Where is the love from your followers??
Getting Rid of Fake Numbers
Most companies start to get excited when they see more and more “likes” and “followers” on their accounts, but did you know that about 90% of Facebook likes are fake?? That’s where iBoom comes in. iBoom Media isolates targeted followers, without getting bogged down with all the fake likes, followers, fans, and such. This gives your social content and branding the REAL attention it deserves by REAL consumers that will give REAL engagement.
Leverage of Content
That is the answer to the question of why smaller, newer companies are able to outperform bigger companies that have more money and resources. It all has to do with the ability to master content distribution and finding targeted followers who are literally searching for the exact content you have been working hard to develop.
Get your company out there where it can be heard with the help of iBoom Media.
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