Duplicate Business Local Listings
At IBoom
We have found through experience and have been through every scenario.
Customers get confused
When someone searching for a local service finds a duplicate listing and the info is wrong or multiple listings for the same business, it can cause chaos or even bad reviews for that reason alone!
Social Sharing Gets Spread Around
Local search sites allow customers to add check-ins, photo & video uploads, reviews, etc.
Local search engines then use the content in ranking, Google definitely likes continual content.
Business profiles that do this usually get shared more often than those with less.
If there are multiple listings for a business, this social activity could be all over the place.
Google Rankings Issues
Google uses the business listing information from many sources. If you have multiple listings Google does not know which listing to index.
We once had a client with 9 verified Google Plus listings all the same addresses.
We later found that at different periods the client hired different firms leaving dead accts hurting their local search results so badly it would have been better if they had zero.
Go through the process of reporting each page 1 by 1 providing a utility bill etc until they are all deleted if you no longer have access to the acct.
How does a business owner running a company find time to to respond to customers
if there are 4 listings for a location, how can the company keep up and manage the
customer interaction. THEY CAN’T!
This may help the duplicate listing issue
Merge similar FB pages if in that situation. Also with YELP they will let you merge locations.
Delete any old irrelevant Google pages you no longer use.
Check Your Reviews WEEKLY many clients have built up customer reviews on Google, Yelp, Facebook, TripAdvisor etc. In fact set up Google alerts.
Always TRY to make the listing with the best reviews stick.
For more tips on branding or social marketing check out IBoom Media today
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